Golf intelligence is our business.

We partner with golf's leading organisations to turn data into competitive advantage. Platforms, analytics, and AI purpose-built for the sport.

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Our Work

Proven impact

Golf Australia

Data Partner

High performance data partnership

End-to-end data strategy for Australia's elite golf program. From rebuilding foundational systems to predictive models for Olympic selection, we transformed how the program identifies, develops, and selects athletes.

Data Strategy Athlete Development Selection Models
Results
  • Olympic selection models
  • Athlete progression tracking
  • Evidence-based funding

Ripper GC

Data Partner

LIV Golf performance intelligence

Comprehensive analytics for the Ripper GC team. Statistical modelling and simulation techniques to monitor performance, predict outcomes, and model recruitment scenarios—distilled into actionable insights.

Strokes Gained Predictive Models Recruitment
Results
  • Performance forecasting
  • Scenario modelling
  • Recruitment strategy

ISPS Handa

Data Partner

Athlete investment analytics

Data-driven insights to support commercial investment decisions. We collected and analysed two years of performance data, creating visualisations, summary statistics, and trajectory indicators for each athlete.

Athlete Profiles Performance Data Investment
Results
  • Athlete performance profiles
  • Trajectory visualisations
  • Investment recommendations
What We Do

Capabilities

We make the complex simple, so you can focus on what matters.

Data Platforms

Connect every data source into a single source of truth. Unified infrastructure that scales with your organisation.

Analytics & AI

Predict what's next. Automate what's routine. Surface what matters. Intelligence that drives action.

Digital Products

Dashboards and applications that put insights in the hands of decision-makers. Built for clarity and speed.

Marketing Tech

Reach the right golfer, with the right message, at the right time. Fan and audience intelligence to support commercial growth.

Performance Science

We analyse the data to help you make the best possible decision, making the complex simple.

Strategy

Roadmaps that align technology investment with organisational outcomes. From vision to execution.

About

Expert team. Singular focus.

Golf iQ combines deep expertise in data science, sports technology, and the golf industry. A product of Algorithm Assembly Pty Ltd.

KS

Dr Kate Sadler

Founder · Melbourne, Australia

Kate is a research specialist with 10+ years of experience translating complex data into clear, actionable insights. She holds a PhD from Deakin University and postgraduate qualifications in business analytics, applying rigorous scientific methods to problems that demand both analytical precision and practical clarity. She has worked across financial services, health, technology, education, and elite sport, and her market research experience covers the full spectrum — from qualitative deep-dives to census-scale data collections — enabling organisations to segment audiences and inform strategic decisions with confidence. In high performance sport, she architects the tools and intelligence frameworks that inform athlete selection, program investment, and long-term development decisions.

Business Analytics Research Design
AK

Aaron Koenigsberg

Customer Intelligence Lead · Toronto, Canada

Aaron is a consumer analytics leader with 7+ years of experience turning customer and market data into acquisition, retention, and commercial growth strategies. He has worked across elite sport, hospitality, and retail — including building Four Seasons Hotels & Resorts' global Consumer 360 dashboard and leading strategic analytics at Canadian Tire. His expertise spans predictive modelling, customer segmentation, and lifetime value assessment, informing decisions at the highest levels of sport and business. Currently completing a PhD in Sports Analytics.

Customer Analytics Predictive Modelling
JP

Dr Jarred Pilgrim

Technical Advisor · Melbourne, Australia

Jarred is a technology leader with 12+ years of experience building data capabilities that drive performance, engagement, and commercial outcomes. He holds a PhD in Sport Analytics and postgraduate qualifications in Data Engineering and Data Science. As Head of Data & Intelligence at Golf Australia, he built the organisation's first dedicated data function and led its largest digital transformation — unifying 25+ years of data, 300M+ rounds, and 500K+ members onto a single platform. He also modernised Golf Australia's martech stack, designed and launched Australia's first purpose-built Athlete Management System for golf, and architected the AWS-powered infrastructure that underpins high performance athlete benchmarking and funding decisions.

Data Engineering Data Science
Analytics in Action

Performance Intelligence

Real-time insights that drive decisions. Here's a glimpse of how we visualise athlete performance.

Sample Visualisation

Strokes Gained: Total — 2024 Season

Round Range
SG: Total
5-Event MA
Season Average +1.65
Best Event +4.21
Trend ↑ Improving
Events Played 22

Ready to unlock your golf data?

Let's discuss how Golf iQ can help your organisation make smarter decisions.

Email kate.sadler@golf-iq.com.au
Location Melbourne, Australia
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