Golf intelligence is our business.

Kate is a research specialist with more than ten years of experience translating complex data into clear, actionable insights. She has worked across financial services, health, technology, education, and elite sport, and holds a PhD from Deakin University and postgraduate qualifications in business analytics. Her market research experience covers the full spectrum—from qualitative deep-dives to census-scale data collections—enabling organisations to segment audiences and inform strategic decisions with confidence. Consulting for major Australian financial institutions, she has facilitated more than 150 focus groups, workshops, and interviews, and led data programs spanning over 300,000 participants. Kate began her career lecturing in science and biostatistics—a foundation that shapes her rigorous approach to research design and evidence-based communication.

Jarred is a technology leader with 12+ years of experience building data capabilities that drive performance, engagement, and commercial outcomes. He holds a PhD in Sport Analytics and postgraduate qualifications in Data Engineering and Data Science. As Head of Data & Intelligence at Golf Australia, he built the organisation's first dedicated data function and led the technical delivery of Golf Australia's largest digital transformation—unifying 25+ years of data, 300M+ rounds, and 500K+ members onto a single platform. He also modernised the martech stack to drive personalisation and commercial growth. On the high performance side, he architected AWS-powered infrastructure that enables athlete benchmarking and informs selection and funding decisions. Previously, at Fusion Sport, he designed and launched Australia's first purpose-built Athlete Management System for golf. He has also supervised postgraduate research and lectured at leading Australian universities.

Aaron is a consumer analytics leader with experience spanning sport, hospitality, and retail. He specialises in transforming customer and market data into strategic insights that drive acquisition, retention, and commercial growth. His expertise bridges quantitative and qualitative methods—from predictive modelling and segmentation to survey research and data storytelling. At Four Seasons Hotels & Resorts, he led data-driven workshops with property leadership to optimise guest experiences and grow lifetime value, and owned the enterprise Consumer 360 dashboard serving teams globally. At Canadian Tire, he provided strategic analytics consulting to brand executives, leading test-and-learn programs and building predictive models that informed investment decisions across the retail portfolio. Aaron is completing his PhD in Sport Analytics at York University.